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Date 19 / 5 of 10 years ago, Apple officially opened two retail stores in California the first U.S. and Virginia. At that time, it was considered a very risky decision by Apple to choose the position of the ground cost is expensive, and also in there, Gateway to close all retail stores earlier that year. However, after only two days last week, Apple is pleased to announce "two retail stores hosted more than 7,700 customers with total revenue of $ 599,000," the press release dated 21/05/2001.

Although getting more skeptical view of performance, leaders are very optimistic about Apple retail store chain launched its new. During the launch of a range of other shops a week later, Steve Jobs announced confidently, "we are very surprised to receive trade data from the store .... More importantly, customers responded that they are interested in the store, from a staff level, the counter Genius Bar to design the store layout and product technology. " In fiscal 2009, Apple Stores worldwide sales of 6.65 billion, with profit of $ 1.66 billion. Just one year later, the second number has increased significantly, respectively 9.8 billion and $ 2.36 billion. Currently, the chain of Apple Stores has over 320 stores worldwide, 73% of them located in the cities of America.